Walking away intact from the Dragons’ Den with £120,000 proved more difficult for entrepreneur Ralf Klinnert than negotiating a course around his Funky Moves, an interactive fitness game with “intelligent” blinking lights aimed at sports teams as well as combating obesity in children.
Neither task was intended to be easy – but in the end Klinnert left the Den with the money in his hands and two business partners on board.
“Standing in front of the Dragons was considerably more difficult than running around funky cones, I can assure you,” said Klinnert, who is originally from northern Germany, but has been in Scotland since graduating with an electrical engineering degree from Napier University in 1999.
Theo Paphitis and Peter Jones put up the cash in return for a 50% stake in Klinnert’s Funky Moves, which is based in the Alba Innovation Centre in Livingston, West Lothian.
The entrepreneur’s success, which came after a thorough two-hour grilling by the Dragons, was screened last night in the latest episode of the hit BBC programme.
Klinnert said: “It began as my worst nightmare. I thought I lost it a couple of times, especially after three of the Dragons pulled out.
“Then Theo said he liked the product. And Peter got out of his chair and started playing with the cones and said I had a fantastic product.
“They both offered £60,000 for a 25% stake each in the company and I eventually agreed.”
Funky Moves consists of a variety of “intelligent” cones – similar in appearance to those used in road works across the country – with each one containing what are known as “smart electronics”.
One of the many applications for the fitness game is an interactive running session where participants must move between the Funky Moves by following a sequence of flashing lights and sounds.
Klinnert said the games stimulate memory, attention and coordination, while improving agility and fitness. They are equally suitable for children of all ages, as well as professional sports training programmes for athletes and footballers.
A programmable wireless handset activates the selected application games mode.
Part of the £120,000 investment will be used to develop the Funky Moves into a mass consumer product and since his Dragons’ Den win in May, the process is already under way.
Klinnert said: “Within two years, we expect to be turning over around £500,000 and we expect to be marketing the product worldwide. We’re now preparing our pitch for international distributors – and although that won’t be any easier than standing in the Dragons’ Den, at least it won’t be televised and I won’t run the risk of public humiliation.”



