Electronic technology becomes rapidly more pervasive in everyday life and has enabled applications not possible just a decade ago. However, to date technology has not been utilised to its full potential in the field of physical activity and sports.

The sports technology market is an emerging and rapidly growing market segment, providing great opportunities for novel products that facilitate new activities, games and innovative approaches to sports training. The mission of Funky Moves Ltd. is to create, design and supply interactive sports and training equipment by combining state of the art technology in novel ways.